The Person Behind the Pixels

And so it begins...

Hi! I’m Lee, a Cape Town-born designer, creative leader, and coach based in London. From crafting brand identities to mentoring creatives, I’m passionate about bringing ideas to life.

My Journey

My journey into design began in high school, where I was tasked with creating a school newsletter—and I was hooked. Over a decade later, I’ve had the privilege of working with everyone from ambitious startups to established enterprises. Along the way, I’ve built brands, designed engaging digital experiences, and collaborated with diverse teams to craft work that’s both functional and beautiful. More recently, I’ve discovered a new passion: coaching others to unlock their creative potential.

What I Do

Think of me as your creative Swiss Army knife! My skills and services include:
  • Brand Identity Design: Transforming ideas into iconic visuals that resonate across platforms.
  • Creative Leadership: Coaching teams and individuals to unlock their full creative potential.
  • Strategic Thinking: Merging neurodivergent perspectives with out-of-the-box strategies to deliver solutions that stand out.
  • Creative Coaching: I offer creative coaching to help designers and creatives unlock their potential, build confidence, and achieve their career goals. Let’s work together to elevate your skills and take your creativity to the next level.
And because I believe in the power of continuous learning, I’m always adapting my approach to meet the evolving needs of the design world.

My Philosophy

I’m all about collaboration. The best ideas don’t happen in a vacuum; they’re born from conversation, curiosity, and a shared vision. My process involves digging deep to understand your goals, brainstorming creative solutions, and refining until we’ve got something truly exceptional. Oh, and I promise to make the journey fun, because great work comes from a happy team.

When I’m Not Designing…

When I’m not designing, you’ll find me exploring the world through the lens of my camera, traveling to new places, and indulging in unique and interesting cuisines. I love spending time in the kitchen trying out new recipes, sharing meals with family and friends, and finding joy in the little things—like scrolling endlessly at adorable Doodles. These moments fuel my creativity and keep me inspired for my work.
Wherever you are
this is a good place to start.
Book your discovery session